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Our Mission

Our mission is to improve driving safety for everyone by researching the connection between humans and motor vehicles.

Our Motivation

US 2013 motor vehicle accident statistics:

  • a total of 32,719 traffic fatalities including 4,668 involving motorcyclists and 4,735 pedestrians
  • 2.3 million people injured
  • 31% of all traffic-related deaths involved alcohol
  • Drowsy drivers are involved in an estimated 21% of fatal crashes
  • 22% of drivers tested positive for illegal, prescription, or over-the-counter drugs
  • 16% of all police-reported motor vehicle traffic crashes involved distraction
  • Motor vehicle crashes are the leading cause of death for ages 5 through 24, 2nd leading cause of death for everyone 25 and up

The economic cost to society exceeds $230 billion.


Data Sources:
- NHTSA, Traffic Safety Facts, 2013 Data
- AAA Foundation, Prevalence of Motor Vehicle Crashes Involving Drowsy Drivers, US, 2009-2013
- CDC Data, 2013



Related documents:
NADS key contacts:
Herm picture Daniel V. McGehee
Omar picture Omar Ahmad
Deputy Director
All of the above can be contacted by writing to:
For media communications:
Anna Dizack
(319) 335-4680
For tour requests:
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